JCDNews May 2017 – Smart Branding

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Transforming Digital Advertising with Personalized Real-Time Data

Brand perception can be elevated with provision of real-time information through JCDecaux Dynamic Solution. Highly optimize receptivity of advertising message with value-added information that are relevant to the target audiences.

For Martell’s campaign at the airport, messages displayed on the screens were tailored to the passengers’ journey starting with exact GPS location informing them of their distance to the main DFS store; continuing with tailored call to action based on live departing flight data informing passengers departing of the time remaining before their flight, inviting them to make the most out of this waiting time and discover Martell New Single Estate.

Brand interaction with target audiences beyond digital screens were further enhanced with JCDecaux Beacon WeChat Shake Solution.



Terminal 1 Digital Network

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