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Using Live Feeds
Time of Day
Live feeds can be incorporated into dynamic DOOH campaigns to produce content that drives deeper brand engagement with audiences.
By tapping on real-time data, we incorporate live feeds such as the weather, flight data, social feed and time of day in our DOOH campaigns.
With live feeds like flight data, contextual ads integrate seamlessly into the surrounding environment.
Using Camera Triggers
Bus stop panels equipped with cameras detect passers-by and pick up on specific visual cues such as the audience’s age, clothing colour, gender and distance. These cues then trigger different content to be delivered on screens.
Deepen Brand Engagement
Add gamification to brand experiences to engage and entertain audiences in front of out-of-home digital signage. Audiences can connect their mobile devices to the screens to steer the character on the display.
Give audiences front row seats to live events and turn them into influencers.
The bus stop advertising panel is transformed into a window into another world when a passer-by is detected in front of the screen.
Track Immediate Conversion
of people who see an out-of-home campaign are more likely to engage with the brand on their mobile.
of all actions occur within 2 days of the last exposure to out-of-home advertisements.
Point of Purchase
Panels can be transformed to a point-of-sale to prompt an immediate call-to-action upon audiences seeing the advertisement.