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Innovation. Pushing the boundaries.JCDecaux is founded on innovation and it remains a core value and a huge part of the business model of the company, providing our partners, advertisers and the millions of people who interact with our services daily with the best possible experience.
The digitisation of the industry is an opportunity to demonstrate once more our capability to adapt and stay at the forefront of the innovation.
Dynamic Advertising. Contextually relevant and data driven.JCDecaux has developed a tool enabling brands to deliver dynamic and highly targeted ads. Using data as a trigger allowing brands to engage deeper with their audiences, increasing awareness, recall and perception. Dynamic ads optimise the targeting, relevance and delivery of DOOH campaigns.
AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS
Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK
Offline to Online. Bringing real time interaction to your advertising.JCDecaux beacon solution enables brands to create a bridge between the online and the offline, engaging effectively with their audiences. Through the Wechat Shake solution, consumers are able to instantly download vouchers, exclusive offers on their smartphones.
Awards. Recognition of our creative executions.JCDecaux Singapore has been awarded Singapore Media Awards under the category “Most innovative Contribution to a Campaign by a Media Owner”.
Pernod Ricard is always keen to find new innovative ways to connect with travellers in a smart engaging way. The new media opportunities that JCDecaux has provided enabled Pernod Ricard (Martell) to engage at the right moment in time, to the right people and with the right key messages. The combination of Smart Content and Digital Interactivity (WeChat Shake) was a great combo which ultimately support our objectives of driving into the stores and building our brand by connecting with our audience in a personalised way.Sandrine Tesniere Regional Marketing Manager Pernod Ricard Travel Retail APAC