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Pushing the boundaries

JCDecaux was founded on innovation and it remains a core value of the group. We provide business partners, advertisers and the millions of people who interact with our advertising solutions daily, with the best possible experience through innovative out-of-home campaigns. 

The out-of-home industry is undergoing a digital transformation, JCDecaux is at the forefront of this change with cutting-edge innovation. Our digital out-of-home (DOOH) solutions are powered by VIOOH, short for Viewed Impressions for Out-Of-Home.  
VIOOH combines data and technology to enable measurable and dynamic advertising while connecting brands to the right audience. 

Optimise your data-driven campaigns with planning tools and creative content to reach target audiences at the right place and at the right time.  


More information on VIOOH  

 

Planning

VIOOH Automation 

Identify prime advertising placement for your campaigns based on audience and location-based data. VIOOH enables flexible ad playout based on campaign objectives and is equipped with the ability to integrate with Demand-side Platforms (DSPs) for programmatic campaigns.  

Content

Explore our suite of digital innovative solutions to engage and entertain today’s audiences with dynamic content in contextually relevant advertisements. Research has shown that dynamic campaigns lead to 18% more brand awareness and 53% higher message recall for enhanced campaign effectiveness.  Find out how to engage with dynamic content here.

 

Measuring KPIs 

Employ our range of tools to measure the effectiveness of your campaign and evaluate if objectives have been met.  

Pre and post campaign tracking 

Set objectives and assess if campaigns have met predetermined aims using impressions, reach and frequency for bus stop ad networks.  

Tracking Drive to Store 

Calculate incremental store visits with traffic sensors to establish a link between audiences who viewed the ad and who visited the store. 

Post Campaign Surveys 

Research conducted specifically on your campaign to assess 

  • Ad Awareness on which platforms the ad was seen

  • Ad Perception sentiments toward ad visuals and messaging

  • Brand Perception sentiments toward the brand and product

  • Purchase Intent likelihood to buy the product

Find Out More About Our Innovative Solutions and Strategies