Changi Airport July 2017, Hugo Boss
Hugo Boss Brought Audience Engagement Beyond Digital Screens
To drive passengers to Shilla Duty Free Store for a spritz of its new fragrance, Boss Bottled Tonic, Hugo Boss ran a campaign on beacon-integrated digital screens that leveraged our WeChat Shake Solution.
With clear call-to-actions displayed on screens across the 3 terminals, passengers were prompted to do the WeChat Shake for either a sample redemption or promotional reward.
Read more News here.