Changi Airport July 2017, CLIO
CLIO Elevated Brand Exposure Through Airport Advertising
Korean makeup brand, CLIO, ran a campaign to target arriving passengers across all 3 terminals in conjunction with the Tax Free World Association exhibition held in Singapore.
This was part of its strategy to expose its brand to overseas delegates who came for the exhibition, cleverly utilizing the airport as the first touch point to communicate its brand message to its target audiences.
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