A fantasy forest environment was designed and built alongside scent dispensers, which were filled with Lux Luminique’s signature scents featuring diffused aromas of Damascus Rose, Eucalyptus, Macadamia and Sweet Almond Oil along the cinema’s corridors at Cathay Cineleisure Orchard to create an immersive multi-sensory experience for cinemagoers. Flowers appeared to be blooming around the main visual of a young girl on a cardboard display, which was mounted on the walls for a showcase housing the new product range.
Cinemagoers were invited to take packets containing shampoo samples held in a treasure chest with the phrase "Take one for your indulgent moment" shown. After the audience was led into the scented cinema halls, the on-screen ad would play, where the scent and the visual elements in the short film echoed what the audience had been exposed to earlier in the corridors, creating a seamless sensory experience which invited them to discover the new haircare range.
