The Immersive Walkway reaches all international passengers arriving in Singapore via Terminal 1 at Changi Airport, Asia Pacific’s most internationally connected air hub. Comprising a 35m long walkway with a wall wrap and video projection on opposite walls, the immersive space along the airport passenger journey allowed IHG to showcase their offerings at diverse worldwide destinations such as Seychelles, Hollywood and Taipei. This included the use of 4K high-resolution video to captivate a receptive audience possibly thinking of future getaways as they were still completing their travel at the airport, leading to higher message and brand recall.
- Airport
- Digital
- Static
