Crowds entering Suntec City are greeted by enlarged boxes of the home-grown brand. Axe Brand Universal Oil selected the mega mall with close to 500 retail and dining outlets to run its first creative campaign to reach out to a diversity of audiences, ranging from tourists who visit the Fountain of Wealth to shoppers and more than 36,000 office population.
“We are delighted to work with JCDecaux who constantly proposes effective solutions to cater to our needs. We have collaborated with JCDecaux since their operation in Singapore and they have proven to be a reliable partner by coming up with new ways to maximize our brand’s reach to a wider range of target audiences. For a recent campaign, JCDecaux has brought our product to a different dimension with attention-grabbing 3D displays at Suntec City. It has proven to be a success with numerous queries on where the product can be purchased. We look forward to more innovative initiatives by JCDecaux.” said Mr Leong Mun Sum, Managing Director of Leung Kai Fook.
