Our Cinema Presence
Unrivalled network across 2 major cinema operators. Off-screen and on-screen advertising for a total cinematic experience.
Singapore has one of the world’s highest per capita cinema attendance rates at 4.5 visits per person per year. With its audio and visual capabilities, the cinema environment delivers and engages its audience with its powerful brand communication. Over 80% of cinema audience is aged 15-34 and with a broad audience profile, cinema advertising can reach a wide variety of target audience via alternative buying options. Advertisers can combine high impact brand building with direct brand experience via interactive product displays, foyer samplings or toilet mirrors on cinema levels.
Providing advertisers with a one-stop service, JCDecaux creates an unparalleled cinematic experience with creative showcases minus the hassle of permits and logistics. Partnering 2 major cinema exhibitors :- Cathay and Filmgarde, JCDecaux cinemas can help you reach a varied demographic groups of high-spending, affluent and entertainment-seeking audience.
- Positive environment
- Receptive, varied demographic groups of high-spending, affluent entertainment-seeking audience
- Targeted Advertising Effort to Reach Desired Target Profile Audience
- Ability to utilize mixed media, ie, On-screen, ambient and innovative product display to achieve impact and recall.