Audience Profile: Tertiary Students and Young Adults
No. of Halls: 8
Total Seat Capacity: 1812
– Located smack in the city centre surrounded by popular malls such as Plaza Singapura and POMO, and top schools such as SMU, SOTA and NAFA.
– Based on Nielsen Media Index, it has been one of the top two cineplexes in Singapore since 2008.*
– It attracts mainly young adults with 95% patrons there aged between 15 – 39.*
– 63% of patrons came from household with income of $5,000 and above.*
*Source: Nielsen Media Index 2010