Audience Profile: Youths, Expatriates & Families and PMEBs
No. of Halls: 6
Total Seat Capacity: 822
– Centrally located within minutes to the City near upper-class Tanjong Rhu and East Coast neighborhoods.
– Family-themed mall with facilities attracting families with kids and also youths, offering one-stop leisure entertainment such as Skate Ice World, Kallang Bowl, Virtualand, K-box , and retail stores and restaurants such as British India, Nihon Mura and Cold Storage.
– Close proximity to numerous sports facilities such as Sports Hub, Singapore Cricket Association and Kallang Squash, Tennis and Netball Centres.
Filmgarde Kallang Leisure Park attracts huge number of PMEBs with 50% of the patrons here are PMEBs.*
– It is popular among youths too with 60% of the patrons are aged below 29.*
*Source: Nielsen Media Index 2010