14th October 2015
JCDecaux Showcases Latest Dove Shampoo with Customised 3D Product Display
Dove selected JCDecaux to launch their brand new shampoo with a special creative execution at ION Orchard. The campaign at Digital Dragon’s Tail site was executed with a combination of digital, static and customised 3D product display, dominating the entire 45-second long experience on the escalators. This is JCDecaux’s first customised 3D creative display installed at Digital Dragon’s Tail.