News

13th April 2017

ESSENSO™ MicroGround Coffee Brings the World-Stopping Taste to PMEBs Along 43 Keppel Road

ESSENSO™ MicroGround Coffee comes to life on the large format site at 43 Keppel Road with their delectable cup of coffee created with 100% Arabica Beans. This is an ideal site to tantalise PMEBs, who are key target audiences for the premium coffee brand by SUPER. As the only billboard along the expressway that offers a 3-sided view, it impressively showcases the product visual to drivers travelling to and from the central business district area.

The billboard on 43 Keppel Road is 1 of 4 large format sites that JCDecaux manages along Ayer Rajah Expressway, the only expressway in Singapore with billboards. Advertisers from a variety of categories, including fashion, financial, motors, electrical appliances and telecommunication equipment have placed their brands on the platform, demonstrating the versatility of the large format sites, for maximum impact and recall.

The campaign is managed by media agency, Briq Communications.

“We are pleased to collaborate with JCDecaux to showcase ESSENSO’s advertisement on the massive and impactful billboard. This is the perfect site for us to communicate our brand message to our target audiences, who are constantly on the lookout for instant products without compromising on quality,” said Mr Jason Wong, Senior Brand Manager of SUPER.