News

7th December 2016

DBS Excites Shoppers with 3D Gift Box Displays and Christmas Offers

DBS celebrates Christmas by running an innovative campaign at Suntec City to promote the DBS Lifestyle application and encourage the use of DBS cards. Extensive 3D gift box displays tagged with QR Codes were showcased on the Retail Wall, engaging audiences to participate in the campaign by scanning for a Christmas surprise through the application.

Located at the key traffic junction between Suntec City basement and Level 1 of the Convention Centre, the campaign created a buzz with crowds at the Retail Wall. The gifts and offers encouraged shoppers to spend and redeem, driving traffic to stores in the mall.

To optimize exposure and enhance top of the mind recall, a DBS campaign advertising the same message was ran simultaneously at CityLink Mall Digital Walkway with a wall sticker and advertisement playing on digital screens.