10th August 2016
Ben-Hur Races Hearts with Sequential Creative of Chariot Race
United International Pictures ran a campaign of historical action movie, Ben-Hur, at CityLink Mall’s Digital Walkway.
The campaign dominated the entire 45m walkway, with sticker bleed and the first sequential creative presented through the 7 digital screens in addition to the movie trailer. The quote from the movie ‘First to finish, last to die’ were displayed with each word on individual screens before the chariot broke through the first screen to the last, engaging audiences in the heart-racing chariot race, which is the climax of the movie.
The impactful and innovative campaign successfully captured the attention of every shoppers and commuters within the mall.