20th April 2016

AIA Captivates with Lenticular Display

Following the recent announcement of the launch of JCDecaux’s new site at Suntec City, AIA marked the milestone event of firsts by putting up a head-turning lenticular display as part of promotional efforts for its Savest plans at the Retail Wall which is placed at a key traffic junction between the Suntec City basement and Level 1 of the Convention Centre.

The site was chosen due to its strategic location and ability to capture 100% of the premium shoppers at Level 1 of Suntec City. Through the display, AIA was able to reach out to a wider audience through increased visibility, achieving greater brand awareness in the process.