News

26th November 2012

IKEA Brings Christmas to Citylink Mall Shoppers

The Swedish home furnishing brand is the maiden advertiser at Digital Walkway in Citylink. IKEA took over the 45-meter long Digital Walkway at Citylink with their dominating Christmas themed branding campaign. Shoppers will be able to see IKEA’s full wall branding, with 7 digital screens playing their TVC as well as participate in IKEA’s Magic Puzzle Contest and win prizes…

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2nd November 2012

JCDecaux’s Media Sparty’13

For the 8th year, JCDecaux Singapore has held another successful JCDecaux Sparty! This year Sparty was held at ION Sky, a unique venue where invitees enjoyed a 360° panoramic view of Singapore from the highest point at Orchard…

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26th September 2012

MAYBELLINE’S Lash Revolution

Maybelline’s latest “Lashionista” mascara is launched in Cathay Cineleisure with a splendid experiential activity featuring a fashion police raid, photo booths and vending machine targeting female movie-goers in town. Movie-goers will also be able to catch the cosmetic giant’s on screen advertisements in 66 halls island wide…

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25th September 2012

Guinness Singapore Paints CityLink Mall

JCDecaux Singapore is chosen as Guinness’s mallscape media partner for the launch of their experiential activity at Citylink promoting Arthur’s Day. Through the use of an innovative Facebook application, Guinness fans will be able to participate in the real-time painting of a massive Arthur’s Day outdoor site…

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5th September 2012

The New Giant Panoramic Murals At Changi Airport Terminal 1

JCDecaux Singapore has launched a brand new media offer at Changi Airport – Giant Panoramic Murals. The pair of illuminated walls of 200sqm advertising space in total and up to 2m in height is launched with ANZ this month…

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3rd September 2012

Total Launches An Extensive Media Campaign With JCDecaux At Changi Airport

Throughout the month of September, TOTAL’s branding can be seen across all 3 Terminals on over 140 faces located in Departures, Arrivals, Meeting Halls and Taxi Stands. In addition, TOTAL is creating a splendid experiential activity in Terminal 2 featuring the Lotus F1 Team race car, race simulators games as well as 4 I-pad with the Facebook Game Micro Race by Total…

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3rd September 2012

Stunning 360 View Digital Columns Unveiled at Changi Airport

The unique twin pairs of digital columns are the largest media landmark seen at Changi to date. 4 giant-size digital columns offer 360 degrees of branding visibility on 16 individual faces at Terminal 3. Launched with Burberry Fashion as maiden advertiser, the new displays are finished in solid brass and stainless steel and located at key transit points…

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4th April 2012

Far East Organization Lands at Changi Airport T1

After a 2-year break from Changi’s advertising scene, Far East Organization has taken up a prominent advertising site at Terminal 1 to reach out to arriving passengers. This is part of Far East Organization’s high visibility branding campaign to target incoming affluent travelers seeking to invest and own residential properties in the Singapore market…

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