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Large Format Media
Monumental Presence. Lasting Impressions.
Large format advertising provides a medium for strong brand building. JCDecaux's billboards are located at junctions of dense commuting traffic in the Singapore city area, or en route between the central business district to other commercial and research hubs. Impressive and imposing to the public eye, billboard advertising accomplishes long brand exposure to both commuters and pedestrians.
WHY LARGE FORMAT?
% ASSOCIATION OF OUT-OF-HOME FORMAT WITH ATTRIBUTES
Source: JCDecaux Large Format Research 2014
Keppel RoadFlanking the expressway that connects commuters and drivers to the Central Business District (CBD), the immense billboards build brand presence to influential audiences who frequent the expressway. The expressway serves approximately 2.7 million cars monthly, 75% of these pass through the expressway more than 3 times a week, providing opportunities for brands to generate impact effectively.
39 Keppel Road
43 Keppel Road
513 Keppel Road
515 Keppel Road
People's Park CentreInstalled prominently on a cultural landmark in Singapore's Chinatown that attracts both locals and tourists, our billboard on People's Park Centre is an ideal site to communicate with a variety of audience groups amongst commuters. The billboard is located along a key driving route for the working population, in close proximity to the Central Business District, as well as smoothly linking the Ayer Rajah Expressway and the Central Expressway which provide direct routes into the city. This makes the site ideal for engaging high-net-worth individuals. Located at one of the busiest junctions in the city, the billboard also gives brands the opportunity to achieve effective brand recall, of as much as an average of 83% amongst commuters, due to the high frequency of passing traffic where 41% of drivers drive past at least 3 times weekly and 52% of pedestrians walk past the site at least 4 times a week.
People's Park Centre
442 Orchard RoadDesignated on the façade of an award winning hotel, en route to the main shopping district in Singapore from luxury and high-end residences, the site allows brands to achieve visibility and recall amongst high-net-worth individuals commuting into the Orchard shopping district on a daily basis. With a monthly traffic of 1.9 million cars, where 75% of drivers travel past the site 3 or more times a week, large numbers of affluent residents and commuters are frequently exposed to advertisements on the billboard.
442 Orchard Road
Arc 380Situated along one of the main thoroughfares to multiple locations downtown and the Central Business District, the Arc 380 records 2.8 million in vehicular traffic every month. The site is also strategically located within walking distance of the Bendemeer MRT stations, making it visible to commuters accessing the business hubs in the vicinity - CT Hubs and The Aperia. The location also maintains a close proximity to upscale residential neighbourhoods, allowing advertisers to have access to both business professionals and high-net-worth individuals.