Downtown June 2017, Sephora

Sephora Ignites Purchase Impulse with Vast Array of Bold Lip Colors

To support the house brand’s lip cream stain, Sephora’s signature bold colour schemes and upbeat music captivated shoppers travelling along Digital Dragon’s Tail, the link way connecting Orchard train station to ION’s busy dining floor.

Vivid visuals displayed across 16 digital screens flanking both sides of the escalators and transiting lights inevitably created the impulse for shoppers to head to the makeup giant for a complimentary lip makeover.

Digital Dragon’s Tail | April 2017 to May 2017

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