Scrolling
Research
JCDecaux offers more turnkey advertising
opportunities to clients unlike other outdoor
advertising medium.
Scrolling panels were first introduced to
streetside advertising in May 2003. Research was
conducted with a sample size of more than 200
respondents, age between 20-39 years old of both
genders. Findings concluded that scrolling sites
are better than static panels in delivering a
message.
| • |
62% respondents were aware of the scrolling
sites placed by JCDecaux at bus stop shelters.
Amongst those who were aware of the scrolling
panels, |
| • |
83% claimed that scrolling sites are more
eye catching than static panels. |
| • |
60% of respondents felt that the message
featured on the scrolling panel is further
reinforced by the static panel. |
| • |
73% felt that the advert is more noticeable
if it is placed on both Scrolling and Static
sites. |
A well-balanced outdoor advertising network
which includes both static and scrolling panels
can therefore greatly improve the successful
delivery of the advertising message. |