Scrolling Research

JCDecaux offers more turnkey advertising opportunities to clients unlike other outdoor advertising medium.

Scrolling panels were first introduced to streetside advertising in May 2003. Research was conducted with a sample size of more than 200 respondents, age between 20-39 years old of both genders. Findings concluded that scrolling sites are better than static panels in delivering a message.

•	62% respondents were aware of the scrolling sites placed by JCDecaux at bus stop shelters. Amongst those who were aware of the scrolling panels,
•	83% claimed that scrolling sites are more eye catching than static panels.
•	60% of respondents felt that the message featured on the scrolling panel is further reinforced by the static panel.
•	73% felt that the advert is more noticeable if it is placed on both Scrolling and Static sites.

A well-balanced outdoor advertising network which includes both static and scrolling panels can therefore greatly improve the successful delivery of the advertising message.