Reach - Coverage
build is rapid.
On the first day of a campaign, when
advertising on 110 faces across Singapore, an
advertiser can reach 33% of the total
population.
After a 14 day campaign, the average reach is
64% of the adult population in Singapore from
the age of 15 and above.
The reach over time curve begins to flatten
out after 2 weeks indicating that a majority of
the possible audience that can be reached will
have seen the campaign frequently enough to be
familiar with its message.
Frequency
The average frequency growth is represented
in a linear progression as shown in the chart
above. The average adult reached has an
opportunity to see three ad exposures in the
first day rising to 20 total contacts with the
ad message in the 14 day advertising period.
Reach & Frequency Studies - Island
Lights
By advertising 110
panels on the Island Light Network for a
fortnight, JCDecaux offers your ad the
opportunity to be seen 20 times by
64% of the total adult population.
| |
Reach |
Frequency |
| Adults |
19.9 |
64% |
| Age 15-24 |
20.9 |
63% |
| Age 25-34 |
19.9 |
64% |
| Age 35-44 |
22.4 |
62% |
| Age 45-54 |
26.2 |
63% |
| Age 55+ |
10.9 |
66% |
| Men |
20.3 |
66% |
| Women |
19.3 |
61% |
Reach & Frequency Studies - Shelter
Lights
By advertising 170
panels on the Shelter Light Network for
a fortnight, JCDecaux offers your ad the
opportunity to be seen 20 times by
64% of the total adult population.
| |
Reach |
Frequency |
| Adults |
20.2 |
66% |
| Age 15-24 |
21 |
69% |
| Age 25-34 |
19.1 |
66% |
| Age 35-44 |
23.1 |
64% |
| Age 45-54 |
23.8 |
67% |
| Age 55+ |
12.3 |
64% |
| Men |
20.8 |
69% |
| Women |
19.4 |
63% | |
