Reach - Coverage build is rapid.

On the first day of a campaign, when advertising on 110 faces across Singapore, an advertiser can reach 33% of the total population.

After a 14 day campaign, the average reach is 64% of the adult population in Singapore from the age of 15 and above.

The reach over time curve begins to flatten out after 2 weeks indicating that a majority of the possible audience that can be reached will have seen the campaign frequently enough to be familiar with its message.

Frequency

The average frequency growth is represented in a linear progression as shown in the chart above. The average adult reached has an opportunity to see three ad exposures in the first day rising to 20 total contacts with the ad message in the 14 day advertising period.

Reach & Frequency Studies - Island Lights
By advertising 110 panels on the Island Light Network for a fortnight, JCDecaux offers your ad the opportunity to be seen 20 times by 64% of the total adult population.

	Reach	Frequency
Adults	19.9	64%
Age 15-24	20.9	63%
Age 25-34	19.9	64%
Age 35-44	22.4	62%
Age 45-54	26.2	63%
Age 55+	10.9	66%
Men	20.3	66%
Women	19.3	61%

Reach & Frequency Studies - Shelter Lights
By advertising 170 panels on the Shelter Light Network for a fortnight, JCDecaux offers your ad the opportunity to be seen 20 times by 64% of the total adult population.

	Reach	Frequency
Adults	20.2	66%
Age 15-24	21	69%
Age 25-34	19.1	66%
Age 35-44	23.1	64%
Age 45-54	23.8	67%
Age 55+	12.3	64%
Men	20.8	69%
Women	19.4	63%