Singapore Outdoor Audience Research (SOAR)

JCDecaux is the only Outdoor Advertising medium that offers True accountability. Singapore is at the forefront of Audience Measurement Studies outside of Europe.

Singapore Outdoor Audience Research - Objectives
   1. Retrospective analysis of outdoor campaigns in terms of:
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       *  Efficiency
   2. Strategic planning based on the objectives of an advertiser’s campaign e.g:
       *  weight required to deliver high coverage
       *  weight required to deliver high frequency
   3. Accountability against other key media.