Methodology Used: Online and Street Intercept
| |
 |
 |
 |
| Advertiser |
Singapore Airlines |
Nokia |
UOB |
| Campaign |
New Direct Flights
to Milan/Barcelona |
6233 |
Cash Plus |
| No. of Posters |
24 + wall stickers |
18 |
159 |
| Format |
Scotts Underpass |
Bus shelters |
Bus shelters |
| Campaign Duration |
4 weeks |
4 weeks |
4 weeks |
| Ad Recall (online) |
61% |
66% |
73% |
| Brand Recall (F2F) |
44% |
86% |
68% |
| Likeability |
81% |
74% |
51% |
| Found it eye-catching |
63% (n=84) |
60% (n=91) |
47% (n=81) |
| Target Audience |
PMEBs |
15-45 yr olds |
PMEBs |
|
