Methodology Used: Street Intercept
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 |
 |
| Advertiser |
Samsung |
SPH |
Nike |
| Campaign |
Slim Series |
The Straits Times |
Football Flagships |
| No. of Posters |
33 + creative Underpass |
130 |
62 + 4 Flagships |
| Format |
Orchard Underpass |
Bus shelters |
Bus shelters |
| Campaign Duration |
6 weeks |
2 weeks |
6 weeks |
| Sample Size |
N=96 |
N=303 |
N=52 |
| Nett Prompted Ad Recall |
70% |
59% |
67% |
| Brand Association Recall |
69% |
90% |
97% |
| Likeability |
72% |
68% |
94% |
| Target Audience |
15+ & above |
15+ & above |
Males/15-34 yr olds |
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