Tracking Case Studies
Through independently conducted post-campaign research, JCDecaux Singapore is able to provide advertisers a real measure of the effectiveness of using JCDecaux’s outdoor media as a part of their campaign mix.
Methodology Used: Online
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| Advertiser |
McDonald’s |
O2 Skin |
O2 XDA |
| Campaign |
Good Breakfast,
Great Morning |
O2 Skin |
O2 XDA |
| No. of Posters |
33 + 11 Flagships |
110 + 6 Motion |
Stickers + 3Ds |
| Format |
Bus shelters |
Bus shelters |
Citylink Mall |
| Campaign Duration |
4 weeks |
2 weeks |
4 weeks |
| Sample Size |
N=600 |
N=622 |
N=214 |
| Ad Recall |
79% |
85% |
60% |
| Brand Recall |
97% (n=289) |
75% (n=152) |
71% (n=100) |
| Likeability |
78% |
82% |
82% |
| Visual Appeal |
65% |
54% |
88% |
| Target Audience |
15-45 yr olds |
Females/15-45 yr olds |
PMEBs |
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