Bus Shelter Campaigns

General

	Creatives are only allowed within the perimeter of the bus shelter and on free-standing panels.
	Should not obstruct traffic, street, bus service and other public signs as well as neighouring properties’ signage and entrances.
	Maintain a minimum distance of 60cm between the outer edge of the creative and the road kerb.
	Should not encroach onto surrounding pedestrian footpath(s). All footpaths must have an unobstructed clearance of 1.5m in width and 2.5m in height.
	No sharp angles or edges on the creatives that may pose a hazard to the public.
	Materials used must be fire retardant, anti-slip (floor stickers), and able to withstand the outdoor conditions.

Island Lights

	Maximum protrusion from the top of the panel - 120cm.
	Protrusion on all other sides of the panel is subject to the space available after meeting the minimum space clearances stated above. Note: between 50 cm to 2.5m, maximum protrusion from the side of the panel - 10 cm
	Any additional lightbox should not be overly bright.

Roof Top Creatives

	Maximum height protrusion from the top of the roof - 1.2m to a max of 1.5m (latter on case by case basis)
	Ensure that the minimum space clearances stated above are complied with.
	Roof creatives should resemble 3D models of the real objects and be treated on all sides with graphic visuals.
	2D die-cuts are permitted on the fascia board around the roof but should be treated front and back with visuals
	Overhanging objects from the roof are allowed provided there are no sharp angles, are made of non-combustible materials and meet minimum height clearance of 2.2m. This is subject to LTA’s approval.
	Hanging mobiles within the shelter are allowed provided there are no sharp angles, are made of non-combustible materials and meets minimum height clearance of 2.2m. Subject to LTA’s approval.
	Spot lights on the roof for purpose of illumination should not shine towards the road.
	Lightboxes on the roof should not be overly bright.

Pillars / Floor / Seats

	Floor stickers are only allowed within the perimeter of the bus shelter’s roof line, and as an extension from the free-standing panels
	Stickers should be made or fire-retardant and anti-slip (floor) material.

Creative Guidelines for Underpass Dressup and Creative Execution

Stiker

ONLY 3M brand of sticker is allowed.

Protrusion

	Protrusion from wall must NOT exceed 15cm.
	Hanging mobiles are NOT allowed.

Approval

In-Principle approval (flagships and 3D creatives on panels)

4 weeks prior to campaign, soft copy mockup visuals showing all views (flagships - 4 sides and perspective top; 3D creatives on panels – front and back) to be submitted to obtain in-principle approval from relevant authorities.

License Application (flagship only)

Upon in-principle approval, 2 sets of visuals (color) accompanied by a cover letter, technical drawings and calculations endorsed by a certified PE to be submitted at least 1 week prior to campaign.

*	All proposed creative and executions are subject to final approvals by the relevant authorities.