Singapore, 13 ^th May 2009 – Tan Chong Motor has launched an advertising campaign for the allnew Nissan 370Z, developed by 6 Minutes Communications, riding on a ‘Cheeky Sexy’ theme.

The campaign conveys the desirability of the Nissan 370Z through bold and sassy humour. Witty and tongue-in-cheek taglines are consistently applied to generate hype for the all-new Nissan 370Z. The target audience for this campaign are PMEBs 28 years old and above with a household income $120,000 to $150,000. They are accomplished, confident and constantly seeking new experiences.

"The Nissan 370Z Cheeky Sexy campaign perfectly complements the personality of the all-new Nissan 370Z. As one of the most desirable sports car, the attention-grabbing and sensually stylish theme effectively communicates the key elements of the car,” said Mr Ron Lim, General Manager, Sales and Marketing of Tan Chong Motor Sales.

The advertising campaign will be launched on several platforms, including, broadcast, print and online. The TVC will run on the big screens at all Cathay cinema networks and Eng Wah Suntec Cineplex. Concurrently, the Nissan 370Z will be displayed at the Cathay atrium for the outdoor advertising campaign from 1st to 31st May 2009. On weekends, Z ambassadors (370Z ambassadors) will be giving out car decals, lucky draw forms and ‘Call me’ cards to engage the consumers and increase awareness for the newly-launched Nissan sports car.

Evlyn Yang, General Manager at JCDecaux Singapore, added that “It is great that JCDecaux is involved in this high impact, multi-faceted campaign. The outdoor campaign in the cinemas as well as the car display at The Cathay will definitely drive awareness for Nissan Z, allowing consumers to experience first-hand the worldclass aesthetic engineering and superb performance of this sleek, highly-coveted sports car.”

In line with the ‘Cheeky Sexy theme’, Tan Chong Motor is launching a restroom ambient advertising campaign at St James Power Station from 13th May. Sexy lingerie in the gents and men’s briefs in the ladies would be hung up with the “Call me” card attached. This fresh and novel advertising approach aims to excite and capture the attention of the target audience.

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