Singapore, 23^rd Febuary 2009 – DWS Investments, the retail mutual fund business of Deutsche Bank Group, has rolled out a marketing campaign including an out-of-home campaign on JCDecaux Streetside network to unveil its new fund product, DWS Global Asia Select. The campaign, taglined 'Buy value for a fraction of its worth', aims to educate investors about 'Deep Value' investing, create interest and demand amongst retail investors as well as to support distribution partners to sell and attract other key sales partners to take on this new fund for distribution.

Introduction of this new fund comes more than timely given the current volatile and depressed market condition. DWS Asia Select offers investors an attractive proposition that is to help find bargain/value investment opportunities never seen before in a long while. The fund aims to capture potential returns by investing in financially-sound and currently underpriced Asia-focused companies. Conceptualised by Saatchi Lab, the creative resonates that of a retail sales with a large 2D die-cut of the numeric one, which is in sync with DWS Investments slogan '1st Choice For Your Money', banded with a sales tag that states 'The Chance of a Lifetime SALE' to reinforce the idea that now is an opportune time to hunt for bargain investments with DWS Asia Select.

Targeted at business to consumer audiences such as retail investors and unit trust distributors, the campaign on JCDecaux bus shelters are found only in the CBD and City districts to ensure maximum visibility.

According to Grace Chow, Vice President of Marketing for Asia Pacific & MENA at Deutsche Asset Management (Asia) Limited, added that JCDecaux locations are ideal as they 'are in line with the ad strategy as they targets potential unit trust investors and bank branches in the CBD area.'

In addition, the campaign is seen on other mediums such as print, trade magazines (i.e.Fundsupermart & IFAST) and Somerset MRT Station.

The campaign commenced on Wednesday 18^th February and runs over 4 weeks.