Singapore, 9^th April 2008 – BURGER KING^TM has unveiled an interactive 6-sheets promotional campaign on JCDecaux Streetside. In a media first, 6 LED counters are used on the Opinionator panels located at 3 bus stops on bustling Orchard Road to enliven consumers' intrigue on two of BURGER KING^®'s best-selling BKTM Doubles variants - Mushroom Swiss and BBQ Turkey Bacon. Additionally, 117 static 6-sheets are also flanked islandwide to increase reach and awareness for the campaign.

The BKTM Doubles include BK^TM Doubles Mushroom Swiss and BK^TM Doubles BBQ Bacon, despite introduction of new products or variants of burgers, still garner a loyal following and remained to be the best-sellers in BURGER KING^®. Hence, the best way to elicit which is the more popular choice amongst consumers is by this simple, yet powerful bus shelter visual that encapsulates the whole challenging spirit of the campaign - 'Which is Singapore's Favourite BK^TM Doubles burger? The Mushroom Swiss? Or the BBQ Turkey Bacon?' It aims to engage consumers either casting their vote through SMS or use the interactive buttons provided at the bus shelter posters by hitting the button of their favourite BK^TM Doubles of their choice. Votes will be tabulated and participants will earn chances to get rewarded with attractive prizes from BURGER KING^TM.

Ms. Celia Ho, Marketing Manager at Bon-Food, said that the key reason why they chose to partner with JCDecaux was because "BURGER KING^TM is always looking at different touch points to communicate to our target audience and outdoor media is one of the best ways to reach these busy Singaporeans that are always on the move. We believe in constantly delivering innovative, fresh, non-traditional concepts and ideas to entice, entertain and engage our consumers. The Opinionator by JCDecaux is an example that fits the brief and looks set to be a talking point for both industry and our consumers."

This eye-catching campaign will run for 3 weeks from 9th April. Media duties were planned by Zenith Media while the creatives were handled by Religion.