Singapore, 8^th March 2008 – Breaking on February 14^th, Singapore GP has rolled out an outdoor campaign for the release of the phase one three-day pass ticket sales to the 2008 Formula 1 SingTel Singapore Grand Prix with JCDecaux. The campaign has dominated the Singapore City streetscape with 6-sheet posters flanked at the most prominent locations including a head-turning flagship bus shelter display on the synonymous shopping district, Orchard Road.

Labeled as one of the most dramatic and atmospheric races of the calendar, the flagship campaign found at the bus shelter in front of the Tangs is seen dressed in vinyl stickers on seats and pillars and the rooftop donned a giant three-dimensional racing car in strikingly yellow. A network of 74 6-sheet posters is utilized to ensure greater masses are reached with heightened exposure. A publicity video calling for sales bookings is also aired on the built-in 42" plasma showscreen found on the 12-sheet panel while the posters provided informative details of the event including a drawing of the track circuit to intrigue passer-bys interest particularly the commuters at the shelter with both sight and sound.

The campaign, which was booked direct, ends in late April running over 10 weeks.

"With a simple yet clever play up using a giant-size racing vehicle, the distinctive display lends itself to grab any passers-by attention with awe in the midst of all the happenings in bustling Orchard Road whether or not one is a familiar with Formula 1", comments Elise Yan, Marketing and Research Executive of JCDecaux Singapore.