Singapore, 28^th December 2007 - Breaking in this Christmas season, motorists traveling into the bustling shopping district, Orchard Road from Tanglin Road, will distinctively spot a new branding campaign from Nippon Menard on the façade of Orchard Hotel. The campaign aims to drive awareness for the Japanese brand, Menard, and increase its foothold in the Singapore's competitive skincare and cosmetic industry.

Tagline 'A touch of Zen', this front-lit billboard spans over an area of 7.5 metres in height and 13.8 metres in width. Booked through Asatsu-DK, the campaign showcases a renowned Japanese model endorsing the brand and launching the new line of Menard skincare product called SARANARI. The endorsement has proven to instill a favorable brand image amongst consumers in Japan. Thus, Nippon Menard hopes to replicate a similar perception over in Singapore whose target audiences are women with an income of $2000 and above, aged 25 to 49 years old as well as mature women who are concerned about staying youthful and are willing to pay a premium for high quality skincare and cosmetic products.

In addition to this billboard medium, the campaign also runs on JCDecaux Streetside 12-sheet posters, press ads and various lifestyle magazines concurrently from mid October to end December. Nippon Menard hopes the publicity will help to garner a higher brand recall from the consumers and in return generate good sales revenue.