Singapore, 6^th November 2007 – Canon Singapore has rolled out its latest range of digital imaging products from Digital EOS, Digital IXUS, Selphy, HD Camcorder, Powershot and Pixma in a “never-been-done-before” experiential product showcase on JCDecaux Mallscape Network, as part of its Outdoor campaign which runs till 27 November.

Specially constructed three-dimensional showcases, each measuring 4.4m in length, plied the 50m long wall found along the CityLink Mall opposite the HMV displaying the many scenarios where Canon products could be used for instance at a tennis match, in the office, or at a modeling shoot. In addition, to create further intrigue for the campaign, ‘live’ models are engaged at stipulated times of the day to sit within these six showcases to demonstrate product usage throughout the entire 4-week campaign.

Targeted at the masses, the campaign sought to create an ‘interactive’ Outdoor advertising experience that would evoke curiosity and excitement amongst consumers to spur them to find out more of Canon’s latest products.

“Canon has always explored different avenues to reach out to our target audience to showcase Canon’s range of products. This outdoor media space from JCDecaux provided us the perfect opportunity to create a ‘Canon Digital Imaging Gallery’ with live models in different scenes to demonstrate product usage,” said Andrew Koh, Director & GM at Canon Singapore.

Elise Yan, Marketing & Research Executive, JCDecaux Singapore added, “we are constantly seeking novelty ideas and executions to help our clients capture the desired eyeballs and instill a strong brand resonance with its target audience on JCDecaux media platforms. No one campaign is the same as the previous. Thus, we are pleased to be part of this creative-first with Canon.”

Dentsu Singapore planned and booked the Outdoor plan while Creaxis was the creative force behind the campaign.

Contact person for more details:
Full name:   Elise Yan
Job title       Marketing and Research Executive
                   JCDecaux Singapore Pte Ltd
DID:             +65 6331 9390
Fax:            +65 6333 6177
Email:          mailto:elise.yan@jcdecaux.com.sg

EDITOR’S NOTE:

Founded in> 1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 725,000 advertising panels in 48 countries around the world employing 7,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes China, Hong Kong, Japan, Korea, Thailand and Singapore.

In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products. 

Key information on the Group

v                  2006 revenues: €1,946.4 million

v                  JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the
                    Euronext 100 and FTSE4Good indices

v                  N°1 worldwide in street furniture (334,000 advertising panels)

v                  N°1 worldwide in airport advertising with 141 airports and around 300 transport contracts in metros,
                    buses, tramways and trains (213,000 advertising panels)

v                  N°1 in Europe for billboards (216,000 advertising panels)

v                  N°1 in outdoor advertising in China (83,000 advertising panels in 21 different cities)

v                  N°1 worldwide in self service bicycles

v                  763,000 advertising panels in 48 countries

v                  Present in 3,500 cities with over 10,000 inhabitants

v                  8,100 employees
 

JCDecaux: Showcasing the World