Singapore, 25 October 2007 - NTUC Income has engaged JCDecaux’s Streetside platform to promote and raise awareness of its new insurance plan – revosave. Breaking on 17th October, 110 JCDecaux bus shelter panels will be flanked with revosave posters, featuring a tongue-in-cheek headline which says, “Save for a rainy day, but enjoy all the sunny ones too”.

Passers-by will be especially drawn to the specially built three-dimensional umbrellas that extend upwards from the panels located at 5 different locations in the suburbs. This special execution boosts efforts to increase product and brand awareness. The rationale behind this “giant” umbrella design is not only to seize attention but also evoke a legitimate concern towards one’s personal financial security. The ad also hopes to spur the masses to reflect on their lifestyle and savings manner, and think of revosave as their support in the event of a “rainy day”.

Revosave insurance plan calls for people who believe in long-term savings yet desire the flexibility to enjoy life at present. The campaign targets consumers aged 24 to 35 years old, particularly educated individuals, PMEBs and those in the technical profession.

Lynette Ang, Marketing Director at NTUC Income, explains why JCDecaux’s Streetside network was chosen as the outdoor advertising channel, “revosave is a unique all-in-one insurance plan that takes care of your savings, investment, insurance and spending needs. We hope this good news reaches as many target audience as possible in a creative and intriguing manner that will excite them to find out more about this revolutionary plan. JCDecaux’s strong Bus Shelters presence in the City and major townships naturally made it the choice platform to showcase the three-dimensional umbrellas.”

The campaign, which runs for four weeks, is also seen on other ATL medium such as print and radio. DDB handled the creatives while media duties were booked directly with JCDecaux.

“JCDecaux is excited to be the Outdoor Media for this campaign, to ensure NTUC Income reaches its intended audience group 24 hours a day, building rapid awareness for its new product with this eye-grabbing and memorable campaign. It certainly adds a fun twist to the streetscape”, adds Elise Yan, Marketing and Research Executive, JCDecaux Singapore.

Campaign Period:
11 Oct ‘07 ~ 2 Jan ’08 (Billboard at The Hereen)

Contact person for more details:

Full name:	Elise Yan
Job title:	Marketing and Research Executive JCDecaux Singapore Pte Ltd
DID:	+65 6331 9390
Fax:	+65 6333 6177
Email:	elise.yan@jcdecaux.com.sg

EDITOR’S NOTE:

Founded in1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 627, 000 advertising panels in 43 countries around the world employing 6,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes Hong Kong, Japan, Korea, Thailand and Singapore.

In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products.

Key information on the Group

	2005 revenues: €1,745.2m; Q3 2006 Revenues: €1,382.1M.
	JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered the Interbrand rankings in 23rd position, with a brand new value of €10.3 billion.
	N°1 worldwide in street furniture (318,000 advertising panels)
	N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels)
	N°1 in Europe for billboards (200,000 advertising panels)
	N°1 outdoor advertising company in China (79,000 advertising faces in 20 cities)
	715,000 advertising faces in 48 countries
	Present in 3,400 cities with over 10,000 inhabitants
	7,900 employees

JCDecaux: Showcasing the World