Singapore, 12 October, 2007 - OCBC has come up with two interactive concepts on JCDecaux’s Streetside network, in efforts to enhance their latest branding campaign of asking people to “Stay curious”. The campaign, which kicked off on 26th September, can be spotted at the bus shelters along Fullerton Road and Orchard Road outside Orchard Emerald.

The JCDecaux 6-sheet panel, wrapped in a bright red panel, catches the eye of passers-by even from afar, and the minuscule white print in the centre of the panel that says, “Look Here” prompts one to approach closer to peer through a 5-cm wide peephole above those words. Through the eyehole, one sees the message, “Discover more when you look closer at things. Stay Curious. Ask OCBC.” The slightly different concept which can be seen at the bus shelter along Orchard Road in front of Lucky Plaza, is a simple display of the distinct red panel with just a button in the centre that provoke curious passers-by to press it. Upon doing so, the panel lights up, displaying a visible message which says, “Light up your mind when you feed your curiosity. Stay Curious.” The creative rationale was conceptualized around this broad idea, “So what’s in for us for staying curious? Ask OCBC”. OCBC seeks to engage its target audience via this teaser component to conjure passers-by’s interest to discover the message themselves. Thus, in addition to building awareness, the interactive medium hopes that the message will resonant in the consumers’ minds for a longer time.

Booked through Carat, the campaign will run over 4 weeks, ending 30th October.

Contact person for more details:

Full name:	Elise Yan
Job title:	Marketing and Research Executive JCDecaux Singapore Pte Ltd
DID:	+65 6331 9390
Fax:	+65 6333 6177
Email:	elise.yan@jcdecaux.com.sg

EDITOR’S NOTE:

Founded in1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 627, 000 advertising panels in 43 countries around the world employing 6,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes Hong Kong, Japan, Korea, Thailand and Singapore.

In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products.

Key information on the Group

	2005 revenues: €1,745.2m; Q3 2006 Revenues: €1,382.1M.
	JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered the Interbrand rankings in 23rd position, with a brand new value of €10.3 billion.
	N°1 worldwide in street furniture (318,000 advertising panels)
	N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels)
	N°1 in Europe for billboards (200,000 advertising panels)
	N°1 outdoor advertising company in China (79,000 advertising faces in 20 cities)
	715,000 advertising faces in 48 countries
	Present in 3,400 cities with over 10,000 inhabitants
	7,900 employees

JCDecaux: Showcasing the World