Singapore, 5 September 2007 - Breaking on 1st September, motorists traveling into Suntec City will not miss this latest branding campaign from the Financial Times on the façade of Suntec City Tower Four. The campaign tagged ‘We live in Financial Times’ reinforces the pivotal role global business plays in everyday lives.

The creative, conceptualized by DDB London, consists of an imaginary cityscape made up of the world’s most iconic business buildings. Booked through OMD, this outdoor creative spans a distinct media area of 31 metres wide and 9 metres height and is part of the FT’s worldwide branding campaign which began in the UK in April 2007. Running over 10 weeks at Suntec City Tower Four, this new global brand advertising creates a refreshed brand image for the FT’s and promotes the FT’s unrivalled business content to a broader range of business readers and advertisers. In addition to Outdoor, the campaign will also be featured on TV, press, direct mail, digital and retail point of sale.

‘Circulation figures and advertising revenues for the Financial Times in Asia have continued to rise over the past 12 months and we are working hard to continue this growth. Our new brand advertising allows us to showcase our newspaper and website before our target audience and readership, as well as our advertisers. It’s been exciting to plan and execute our own campaign and I believe our clients and partners appreciate our willingness to invest in our brand globally”, said Angela Mackay, Executive Director, Head of Asia Pacific for the Financial Times.

Elise Yan, Marketing and Research Executive at JCDecaux Singapore added, “JCDecaux is really excited to be part of the Financial Times global brand launch. The unblocked and high traffic flow in and around Suntec City is definitely an excellent showcase for the Financial Times as it offers high visual impact in this bustling central business district as well as close proximity to a wide pool of banking and financial community residing within the precinct.”

Campaign Dates:
1 September ~ 7 November 2007

Press Coverage:
http://www.marketing-interactive.com/news/2947

Contact person for more details:

Full name:	Elise Yan
Job title:	Marketing and Research Executive JCDecaux Singapore Pte Ltd
DID:	+65 6331 9390
Fax:	+65 6333 6177
Email:	elise.yan@jcdecaux.com.sg

EDITOR’S NOTE:

Founded in1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 627, 000 advertising panels in 43 countries around the world employing 6,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes Hong Kong, Japan, Korea, Thailand and Singapore.

In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products.

Key information on the Group

	2005 revenues: €1,745.2m; Q3 2006 Revenues: €1,382.1M.
	JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered the Interbrand rankings in 23rd position, with a brand new value of €10.3 billion.
	N°1 worldwide in street furniture (318,000 advertising panels)
	N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels)
	N°1 in Europe for billboards (200,000 advertising panels)
	N°1 outdoor advertising company in China (79,000 advertising faces in 20 cities)
	715,000 advertising faces in 48 countries
	Present in 3,400 cities with over 10,000 inhabitants
	7,900 employees

JCDecaux: Showcasing the World