Singapore, 19th July 2007 - Beginning 18th July along the streets of Orchard Road sees O2 Skin using a new street furniture product to announce the launch of Bioskin’s new beauty retail brand for the hair, face, body care, cosmetics, aromatherapy and other fashion accessories.

The campaign, to promote awareness for the new brand O2 Skin, bought two bursts of JCDecaux Streetside islandwide 6-sheets network along with five units of JCDecaux revolutionary new 6-motion format on Orchard Road, making Bioskin the first advertiser to launch this JCDecaux Innovate campaign. The 6-motion product brings animation to a static format by creating images that moves for you on a continuous loop. A motor, within the 6-sheet panel, allows a lens to move in front of the print work and create an animated image. Unlike conventional lenticular products, the technology allows the creative to change without the viewer having to move. Essentially, the creative rationale behind O2 Skin campaign is to engage with its target audience mainly out and about younger females aged between 15 to 35 years old, to provide them with a visual entertainment that creates word of mouth and an element of surprise to instil a stronger recall for the new brand. The other medium which the branding campaign has embarked on since June include television, newspapers, magazines, in-store promotional materials, web advertising as well as radio.

Mathilda Koh, CEO of O2 Skin, comments on why JCDecaux was chosen as their out of home partner “JCDecaux is a reputable brand in Singapore with many years of Outdoor experience. Its bus shelter panels have prime strategic locations and new creative ideas are constantly been invented such as 6-motion for this instance. Moreover, they never compromise on quality and service.”

“JCDecaux 6-motion is a new product for 2007 and is an excellent media that embarks on animated storyboard technology to visibly demonstrate the effectiveness of O2 skin products over a course of 14 days of using the products.” says Elise Yan, Marketing and Research Executive at JCDecaux Singapore.

Both media placement and creative duties are undertaken directly by O2 Skin Pte Ltd.

Campaign Dates:
18 ~ 31 July 2007(2weeks)

Press Coverage:
http://www.marketing-interactive.com/news/2518

Contact person for more details:

Full name:	Elise Yan
Job title:	Marketing and Research Executive JCDecaux Singapore Pte Ltd
DID:	+65 6331 9390
Fax:	+65 6333 6177
Email:	elise.yan@jcdecaux.com.sg

EDITOR’S NOTE:

Founded in1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 627, 000 advertising panels in 43 countries around the world employing 6,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes Hong Kong, Japan, Korea, Thailand and Singapore.

In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products.

Key information on the Group

	2005 revenues: €1,745.2m; Q3 2006 Revenues: €1,382.1M.
	JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered the Interbrand rankings in 23rd position, with a brand new value of €10.3 billion.
	N°1 worldwide in street furniture (318,000 advertising panels)
	N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels)
	N°1 in Europe for billboards (200,000 advertising panels)
	N°1 outdoor advertising company in China (79,000 advertising faces in 20 cities)
	715,000 advertising faces in 48 countries
	Present in 3,400 cities with over 10,000 inhabitants
	7,900 employees

JCDecaux: Showcasing the World