Singapore, 12th July 2007 - On the streets of prime Orchard Road this week sees the launch of SilkAir’s latest outdoor awareness campaign using JCDecaux Streetside network to promote its various unique getaway destinations. The campaign, which commenced on 4th July, will run over 4 weeks.
Targeted at busy PMEBs, three bus shelters including the roofs, pillars, seats and high impact 12-sheet posters on Orchard Road located near Orchard Emerald, The Heeren and Lucky Plaza premises were dressed with images of iconic attractions and unique activities of the twenty-seven exotic destinations in the SilkAir network. Additionally, in its distinct green, blue, white hues, akin to SilkAir’s corporate image, these shelters have one clear message to convey to its target consumers that is “You never forget a SilkAir holiday” if you travel to SilkAir destinations. Apart from outdoor, SilkAir has concurrently communicated this message to its target audience via TV and in 2006, in print medium.
Madeline Chan, Group Account Director at Ogilvy & Mather comments “With JCDecaux’s strong ownership of media space along the busy entertainment and dining district of Orchard Road, it was an obvious choice for SilkAir to turn to JCDecaux as their out of home partner“.
“JCDecaux is proud to be SilkAir’s outdoor medium to broadcast its message to its target audience in an eye-catching and unforgettable way.” says Elise Yan, Marketing and Research Executive at JCDecaux Singapore.
The campaign was planned by Mindshare Singapore while Ogilvy & Mather Singapore oversaw the creative.
Contact person for more details:
| Full name: | Elise Yan |
| Job title: | Marketing and Research Executive
JCDecaux Singapore Pte Ltd |
| DID: | +65 6331 9390 |
| Fax: | +65 6333 6177 |
| Email: | elise.yan@jcdecaux.com.sg |
EDITOR’S NOTE:
Founded in1964, JCDecaux today is N°1 in street furniture advertising and N°1 in airport advertising worldwide and N°1 in Europe for billboards. The Group manages 627, 000 advertising panels in 43 countries around the world employing 6,900 people. JCDecaux entered the Asia Pacific market in 1990s with a clear vision of creating a high quality outdoor advertising presence. Our presence in the Asia Pacific region includes Hong Kong, Japan, Korea, Thailand and Singapore.
In Singapore, JCDecaux markets Bus Shelter, Prime Underpass, Shopping Mall and Cinema Advertising products.
Key information on the Group
| 2005 revenues: €1,745.2m; Q3 2006 Revenues: €1,382.1M. |
| JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered the Interbrand rankings in 23rd position, with a brand new value of €10.3 billion. |
| N°1 worldwide in street furniture (318,000 advertising panels) |
| N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels) |
| N°1 in Europe for billboards (200,000 advertising panels) |
| N°1 outdoor advertising company in China (79,000 advertising faces in 20 cities) |
| 715,000 advertising faces in 48 countries |
| Present in 3,400 cities with over 10,000 inhabitants |
| 7,900 employees |
JCDecaux: Showcasing the
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