Singapore, 26th June 2007 - Motorists traveling along the AYE from the west heading towards Changi Airport and the financial district will not miss this new branding campaign on the façade of Tanjong Pagar Distri-Park. On June 1st, Allianz SE, one of the leading international insurance and financial services providers, became the first client to advertise on Tanjong Pagar Distri-Park, the latest high-profile addition to JCDecaux Billboard network in Singapore.

Booked through OMD, this creative spans an area of 45 metres wide and 18 metres height and is part of Allianz's multi-platform "Allianz Moments" Global 360 ° worldwide campaign which began by the end of April. In a comment by Dr. Christian Deuringer from Allianz Group Marketing, the campaign has the primary objective to "position Allianz as an Integrated Financial Services Provider that understands customers needs around the world and offers financial solutions from A-Z". This global campaign hopes to reach its target group of opinion leaders in the financial community and increase its brand perception in Singapore and worldwide.

Media placement duties were handled locally by OMD Singapore while BBDO Germany oversaw creative.