Singapore, 29th May 2007 - On May 16th, Nokia transformed a section in the Citylink Mall into an interactive platform to drive awareness and educate consumers of Nokia Nseries multimedia computers.

Shoppers passing through Citylink Mall will have first-hand experience of what this most talked about, high performance mobile device at the interactive zone located opposite the HMV store. The campaign, which will run over five weeks, is targeted at consumers who love to be leaders in adopting new technology, have high involvement with their mobile phones and uses features beyond the usual capabilities. Nokia believes Nokia N95 is the ultimate multimedia computer for this group as it marries a range of multimedia features such as fantastic display, outstanding photo and video capability and high-speed connectivity while on the move. Nokia N95 is promoted through all touchpoints including mediums such as TV, print, magazines, online, outdoor, event, radio, etc.

Lim Wee Khee, Senior Marketing Manager at Nokia Singapore said "Outdoor has been used as a key touch point to demonstrate the capabilities of the Nokia Nseries multimedia devices such as Maps, Camera, Music, Wi-fi, Internet and Browsing."

Media placement duties were handled by Mediacom while Bates Singapore oversaw creative.