Singapore, 21st May 2007 - Nokia has rolled out a 13-week long outdoor campaign that commenced on 9 May on JCDecaux Mallscape network to drive awareness for its latest Eseries devices, Nokia E65.

Shoppers visiting Marina Square can easily spot a series of Nokia E65 sticker creative dominating various glass facades located at three prime precincts with high footfall within the mall. The objective of this campaign is to communicate to consumers the key benefits of the new Nokia E65, which essentially offers Wi-fi features within this slim and chic phone. The design was evoked with the mindset to satisfy the demand of those consumers who appreciate unique design and materials in a product and at the same time seeking the latest technology such as Wi-fi, email on the go, megapixel cameras, etc. The campaign can also be seen advertised in print and online medium.

"Outdoor advertising was chosen as a medium to support this launch because we wanted to reach the audience while they are out and about. These are also moments where they will need connectivity to browse the web or check emails on their mobile devices. Thus, we selected a natural environment where consumers will want to use Wi-fi on the Nokia E65 devices, like shopping malls and F&B outlets", commented Lim Wee Khee, Senior Marketing Manager, Nokia Singapore.

Media placement duties were handled by Mediacom while Bates Singapore oversaw creative.