Singapore, 12th April 2007 - A new brand of lingerie collection debuted in JCDecaux Scotts Underpass on 4th April 2007. sorci age, the sister brand to Wacoal, means to be charming in French, launched the campaign to attract today’s young and young at heart females aged between 18 to 28 years old.

The objective of this four-week long campaign hopes to help women unleash her individual seductive style, charm and playfulness to life with the 15 different themes such as Retro Rene and Posh Pamela available within the sorci age collection. To ensure the campaign captured eyeballs and enticed interest, Dentsu uplifted the ambience in the Scotts Underpass with a fun, vibrant themed creative comprising of 12 4-sheet posters, wall stickers and 2D pop-ups to showcase sorci age’s Spring/Summer collection. sorci age was also seen on in-train window stickers, magazines and in-store collaterals such as catalogues, posters and standees.

Mr. Mitsunaga Ishikawa, Managing Director of Wacoal Singapore has this to comment on why JCDecaux network was chosen for the campaign, "Scotts underpass is located in the heart of Orchard Road near shopping centres, with high human traffic flow. sorci age is available in major departmental stores including stores in Orchard Road that includes Isetan Orchard, Isetan Scotts, Tangs and Robinsons Centrepoint.

The outdoor media acts as last reminder for consumers just moments before a potential purchase decision is made. Hence, for this reason, Scotts underpass is ideal for generating high awareness and brand recognition near a point-of-purchase."