Singapore, 29th August, 2006 - Oral B debuts on JCDecaux Streetside for the first time with a two-week campaign from the 23rd August. Five interactive posters have been installed near areas of heavy pedestrian flow, to promote and encourage consumers to ‘experience’ the new Pulsar toothbrush. Passer-bys can press the touch pad button on these posters and instantly ‘feel’ the bristles vibrate. The 3D posters can be found near Orchard Emerald, Ang Mo Kio Ave 3, Yishun Ave 2, Tiong Bahru Road and Tampines Ave 4. In addition, Oral B bought a network of 200 island light posters across the island to build coverage.

The creative agency behind this first is Ogilvy & Mather Advertising and media placement is by Zenith Media.