Singapore, 24^th July 2006 - Singapore Airlines first-ever debut in JCDecaux Scotts Underpass for the launch of its new destinations - Milan and Barcelona - commenced on 19th July. The objective of this three-week long campaign is to announce its 3 times weekly direct flights to Milan/- and Barcelona.

Batey recreated the scene of one of world's fashion capitals within Singapore's key shopping belt by dressing up the entire Scotts underpass with wall stickers and using twenty-four JCDecaux scrolling posters. On one side of the underpass is a typical Milan shopping street with panels made to look like fashion show window displays, while on the opposite side, surreal images of Barcelona were used to recreate the romance of travel to Barcelona on Singapore Airlines.

Lisa Chua, Manager of Mediaedge:cia has this to comment on why JCDecaux network was chosen for the campaign, "the busy Scotts underpass has a high foot traffic within close proximity of premium shopping brands and malls, reminiscent of Singapore Airlines' premium brand positioning. What's more, the configuration of the site allows creative flexibility to showcase two distinct destinations in the most captive and stunning manner possible!"