Singapore, 23rd
February 2006
- JCDecaux ushers in the
Year of the Dog with a brand new look on Orchard
Road.These new distinct city-chic bus shelters
with bigger and more impactful light boxes -
12-sheets - have been conceptualised with the
advertisers' needs in mind. Advertisers can
expect more than clean and new shelters. The
design is fabricated to ensure there is an even
light distribution so that the bus shelters are
brightly and evenly lit at night. The biggest in
the industry 12-sheet light boxes will attract
greater interest from passers-by. Gone are the
days of 4-sheet panels! In addition, there is
more 3D creative flexibility and advertisers can
enjoy greater cost savings in terms of
production.