Hitting the cinemas is top five on Singaporeans' list of popular recreational activities*. With its audio and visual capabilities, the cinema environment delivers and engages its audience with its powerful brand communication.

Over 80% of cinema audience is aged 15-34 and with a broad audience profile, cinema advertising can reach a wide variety of target audience via alternative buying options. Advertisers can combine high impact brand building with direct brand experience via interactive product displays, foyer samplings or toilet mirrors on cinema levels.