Changi Airport July 2017, Royal Salute
Royal Salute Paired Exclusive Product Showcase with Customized Advertising Messages
For the Travel Retail Exclusive launch of Royal Salute Polo Edition in Singapore, the brand ran a campaign targeting Chinese, Taiwanese and Korean passengers across all 3 terminals.
Tapping into real-time data through Dynamic Solution, the target audiences’ native languages were triggered by relevant flight data. Calculated distances between digital screens and the Duty Free Store encouraged passengers to head down for a taste of the limited edition whisky before boarding their flights.
The iconic Digital Towers were used to play snippets of the Royal Salute Polo Cup which is one of the most prestigious Polo events as well as to showcase the intricate hand-made, turquoise porcelain bottles to arriving passengers in Terminal 1.
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