Changi Airport July 2017, Hugo Boss

Hugo Boss Brought Audience Engagement Beyond Digital Screens

To drive passengers to Shilla Duty Free Store for a spritz of its new fragrance, Boss Bottled Tonic, Hugo Boss ran a campaign on beacon-integrated digital screens that leveraged our WeChat Shake Solution.

With clear call-to-actions displayed on screens across the 3 terminals, passengers were prompted to do the WeChat Shake for either a sample redemption or promotional reward.



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