Changi Airport April 2017, Guerlain

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Mon Guerlain Launched with Dominating Publicity

 

Guerlain celebrated the release of their new fragrance for women, Mon Guerlain. To garner attention, the brand featured their advertisement, for the first time, throughout the airport.

Fronted by Angelina Jolie, an icon for modern feminity, the advertisement resonated with trendy travelers. Their advertisement was displayed on the Digital Duty Free Network and Terminal 3 King-Size Lightboxes, in conjunction with an exclusive and innovative exhibition in Terminal 1. This gave the brand dominating publicity throughout the duty free areas in the airport.

 

Terminal 3 Retail King Size Lightbox | March 2017

All Terminals Duty Free Network | March 2017

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