Changi Airport April 2017, Casio

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Watch Out for Casio

Casio ran a campaign on Terminal 2’s Digital Network to promote its Casio Edifice and Mudmaster watches with smartphone link function and mud resistant structure respectively.

Dominating the entire terminal, arriving and departing passengers were repeatedly exposed to the campaign for enhanced brand recall. The campaign was ran during the Chinese New Year period to capture the attention of the large incoming Chinese crowd.

 

Terminal 2 Digital Duty Free Network | January 2017 to February 2017

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