Changi Airport Research: The Effectiveness & Influence of Airport Advertising
Passengers are open to engaging and entertaining media platforms. Recent research conducted at Changi Airport also shows that passenger’s purchase behaviour is also influenced by airport advertising.
Contact us to learn more about how passengers experience brand communication and their purchase behaviour at Changi Airport
Cinema Advertising Report: Singapore’s 1st Cinema Advertising Effectiveness Study
JCDecaux conducted the first-ever cinema study in Singapore covering product recall, moviegoer demographics, psychographics and consumer behavior.
Contact us to learn more about cinema advertising effectiveness.
Effectiveness of Outdoor Medium
JCDecaux is constantly working on providing relevant and insightful studies for a deeper understanding of Outdoor Advertising media.