Changi Airport Research: The Effectiveness & Influence of Airport Advertising


Passengers are open to engaging and entertaining media platforms. Recent research conducted at Changi Airport also shows that passenger’s purchase behaviour is also influenced by airport advertising.

Contact us to learn more about how passengers experience brand communication and their  purchase behaviour at Changi Airport


Cinema Advertising Report: Singapore’s 1st Cinema Advertising Effectiveness Study


JCDecaux conducted the first-ever cinema study in Singapore covering product recall, moviegoer demographics, psychographics and consumer behavior.

Contact us to learn more about cinema advertising effectiveness.


Effectiveness of Outdoor Medium

JCDecaux is constantly working on providing relevant and insightful studies for a deeper understanding of Outdoor Advertising media.